KVK experience

For the project tilted " self efficacy of agricultural farmers", I visited one Krishi Vigyan Kendra yesterday. Many farmers reported me - " Sir, there is no profit in agriculture, we will die soon.". Reasons are poor rain, failure to get good quality of seeds, failure to buy fertilizers, pesticides due to high price. They are misguided by the private players. They are very much apprehensive about the knowledge provided by the state agriculture depts.
They prefer knowledge should be catered by the central govt officers in stead of state, private players and NGOs. KVK selected one farmer (designated as farm professor) based on their own evaluation. Farm professor will disseminate his success stories to the farmers in front of high ranking officers and professors of Universities.This enhances vicarious modeling of Bandura.
The training follows bottom to up rather up to bottom approach. . Farmers are curious to know many things. They want to know how to identify good quality of seeds, to understand the meaning written on fertilizer or pesticide bags. Soil testing before administration of fertilizer is very much needed otherwise excessive fertilizers can damage the soil. But only one soil testing system is located far away from the villages.
Besides the agricultural issues, lot of psychological issues are noted. Everyone is talking about negativism, they are overgeneralizing simple issues. They are giving priority on outcome factor rather process systems, where in cognitive psychologist can play critical role.
Their life style (wearing trousers in stead of dhoti (bengali local dress) or lungi, tea and smoke dependency, taking biscuits in stead of muri (fried rice), urban mind set ) develop negative attitude to farming. Faulty dream about urban life creates lot of negative outlook to their self concept.
Any suggestion ?